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Use this framework to map how your core content can be transformed into multiple smaller pieces across different platforms.
Start with one type (e.g., a blog post, video, or podcast), then break it down into short-form and micro-content to maximize reach.
| Platform | Content Type | Posts / Frequency | Repurposed From | Purpose |
|---|---|---|---|---|
| Blog / Newsletter | Core Long-form | 1 per week | Long-form video | Establish authority, SEO, and main pillar for repurposing |
| Carousels + Reels | 4–5 per week | Blog/Newsletter highlights | Share key takeaways, create engaging visuals, drive engagement | |
| TikTok | Short-form video | 3–4 per week | Reels / Podcast clips | Capture trends, showcase behind-the-scenes, amplify reach |
| Twitter/X | Threads + Posts | 5–7 per week | Blog insights + daily thoughts | Build thought leadership, start discussions, boost visibility |
| Articles + Posts | 2–3 per week | Blog/Newsletter | Professional audience, nurture B2B credibility | |
| Pins + Idea Pins | 5–7 per week | Blog visuals / Carousels | Drive evergreen traffic back to long-form content | |
| YouTube Shorts | Video snippets | 2–3 per week | Long-form video | Repurpose highlights into bite-sized educational content |
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More Information</aside>