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Everything you need to know about this project is detailed here, from its overview and objectives to scope, timelines and deliverables.

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Project: [Service Name] for [Client]

This project is for [Client Name], a [client's industry] company. Our objective is to [goal, e.g., establish a consistent brand identity and develop a content-driven social media strategy to enhance their online presence and engage their target audience effectively.]

Objective

• To build a consistent and compelling brand identity that connects with the target audience.
• To create foundational brand assets such as logo, fonts, and color palette for cohesive online presence.
• To develop a platform-specific content strategy that supports visibility, engagement, and lead generation.
• To create social media content that reflects the brand’s tone, voice, and goals.

Scope of Work

This project will cover the development of essential brand identity assets and a comprehensive social media content plan. This includes, but is not limited to:

• Custom logo design (with variations if needed)
• Brand font & Color palette selection
• Strategy development tailored to the client’s goals and audience.
• Design and creation of branded graphics, reels, and posts.
• Posting and scheduling content across selected platforms.

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Timeline

• Week 1: Kickoff meeting, goal setting, brand deep dive, and social media audit.
• Week 2: Submission of first drafts for logo design, brand fonts, brand color palette.
• Week 3: Submit marketing strategy document & post ideas list.
• Week 4: Design and present Post Graphics/Videos for review. Begin scheduling/creation for rollout once approved.
• Week 5: Handover final versions/files </aside>

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• Finalized logo and variations
• Brand Fonts
• Brand Color Palette (primary + secondary tones with hex codes)
• Marketing Strategy Document (platform-wise strategy, goals, and KPIs)
• Post Ideas List (30+ content ideas aligned with your goals and niche)
• Post Graphics/Videos (static posts, carousels, short-form videos, if applicable) </aside>

Project Milestones at a Glance

Below is a visual snapshot of your project's key milestones and their current status.

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You can view all task-level progress, due dates, and detailed timelines in the Project Tracker. It is updated regularly and gives you a complete overview of what’s happening behind each milestone.

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