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Brand Core Identity

<aside> <img src="/icons/token_gray.svg" alt="/icons/token_gray.svg" width="40px" /> Brand Name

[Your Brand Name]

[Your Brand Story…]

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Mission Statement

Please describe the core purpose of the brand.

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" />

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Core Values

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Value 1 - elaborate here

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> ex: Sustainability: Responsible and eco-friendly practices.

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> ex: Innovation: Constantly creating new and better solutions.

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Vision Statement

What the brand aspires to be?

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" />

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Key Messaging & Slogans

<aside> <img src="/icons/flag_gray.svg" alt="/icons/flag_gray.svg" width="40px" /> What message/slogans do you frequently use to help your audience identify your brand?

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Unique Selling Proposition (USP)

Please describe how you are different from your competitors?

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> add here..

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Brand Personality

Your brand's personality is key to forming a genuine connection with your ideal customers. Please select options from the list below that truly capture the essence of your brand's unique character. If your ideal option isn't present, feel free to write it in the space provided.

• [ ] Authentic: Genuine, real, transparent.
• [ ] Innovative: Forward-thinking, creative, trendsetting.
• [ ] Reliable: Trustworthy, consistent, dependable.
• [ ] Empathetic: Understanding, caring, compassionate.
• [ ] Ambitious: Driven, aspirational, growth-oriented.
• [ ] Accessible: Approachable, easy to understand, inclusive.
• [ ] Bold: Daring, confident, unafraid to stand out.
• [ ] Practical: Functional, efficient, problem-solving.

• [ ] Playful: Fun, lighthearted, humorous.
• [ ] Sophisticated: Elegant, refined, luxurious.
• [ ] Energetic: Dynamic, enthusiastic, vibrant.
• [ ] Calm: Peaceful, reassuring, serene.
• [ ] Minimalist: Simple, clean, uncluttered.
• [ ] Warm: Friendly, inviting, welcoming.
• [ ] Authoritative: Knowledgeable, expert, leading.
• [ ] Witty: Clever, sharp, humorous. </aside>

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